New Case Study: How Rezi acquires 125+ paying customers per month from Google Ads

SaaS Google Ads Agency, run by the person you hire and reported in MRR.

I plan, build and manage your Google Ads. You get reports on trials, pipeline and new MRR. Clicks and impressions stay in the appendix.

  • No account managers. The person on the call runs your account.
  • Conversions tied to trial, demo and paid, then reported as MRR and payback.
  • I'm in your Slack channel, so you message me directly and changes go live ASAP.
See client results

15 minutes with me, not a sales rep. You'll leave with a go or no-go on paid search.

Founders and marketers, on the record

  • Video One video preview
    "Not only was he able to deliver paying customers below our target cost per acquisition, but he is incredible at helping us stay on top of what's going on in the account."

    Olly

    Founder @ Senja

    Senja logo
  • Video Two video preview
    "He was very proactive in keeping tabs on our ad programs, making great recommendations, and we've driven several million dollars in ARR because of him."

    Natasha

    Marketing @ Nooks

    Nooks logo
  • Video Three video preview
    "Mitch is a true expert at what he does and I would highly recommend him to other SaaS companies looking for a paid ad specialist."

    Lauren

    Marketing @ Paperless Pipeline

    Paperless Pipeline logo
  • Video Four video preview
    "Some consultants, they kind of have their secret sauce and they want to keep it to themselves. But for Mitch, that's not the case."

    Sander

    Founder @ Checkout Page

    Checkout Page logo

Reported in trials, pipeline and MRR

Clicks and CTR are inputs. What I report is what the account produced: trials, demos, pipeline, new MRR and months to payback.

  • B2C AI SaaS

    129

    Paying customers a month

    Up from 29 in six months, profitable every month.

    Read the case study
  • B2B AI SaaS · built from scratch

    $2,219

    New MRR in the first 30 days

    With a 2.89-month payback.

    Read the case study
  • B2B SaaS · freemium

    $3,664

    New MRR per month

    From non-branded search terms.

    Read the case study
  • B2B SaaS · sales-led

    2x

    B2B pipeline, doubled

    In under 2 months.

    Read the case study

Rezi approved being named. Other clients stay unnamed under NDA. Each result links to its full case study.

“We would highly recommend this team to any SaaS business serious about paid growth.”
Dave Batchelor

Dave Batchelor

Co-Founder, DialMyCalls

DialMyCalls logo

The average client stays more than 12 months (I don't have any lock-in contracts to keep them here).

  • Fillout
  • ContentStudio
  • Nooks
  • AutoRFP
  • ProsperOps
  • LiveTourney
  • StoreLeads
  • FreebieFlow
  • Everwall
  • DialMyCalls
  • Senja
  • Rezi
  • SEOBuddy
  • SetSail
  • PVCR
  • DealBuyer

The person on the call is the person in your account

At most agencies a senior sells the account and a junior runs it. I have no juniors to hand it to. Strategy, build, weekly changes and reporting are all done by me.

  • 8+ years in paid media across 85+ verticals, and tens of millions in managed spend.
  • A small client list, so your account gets real hours.
  • Want a reference? I'll put you in touch with a current client.
“Working with Mitch from Ads That Convert has been a game-changer for our startup.”
Dominic Whyte

Dominic Whyte

Founder, Fillout

Fillout logo

Check the fit, then build

Each account starts with your unit economics. If they look like a poor fit for paid search, I'll say so before we start.

  1. 01Fit check

    Sign-up to paid rate, LTV and target payback, compared against current CPCs for your keywords.

  2. 02Tracking

    Trial, demo and paid events sent back to Google Ads from your product, CRM or Stripe.

  3. 03Build

    Starting with high-intent and competitor terms, then moving into non-branded demand.

  4. 04Iterate

    Weekly changes, and a report written in MRR.

“Mitch has been incredible to work with. Explained difficult concepts clearly and went above and beyond to make sure we were happy. Will definitely work with him again!”
Matt Robinson

Matt Robinson

Co-Founder, Live Tourney

Live Tourney logo

Who this works for

Google Ads amplifies a product that already sells. It can't create a market for one that doesn't. It works if you:

Sell SaaS, self-serve or sales-led

Trials, freemium or demo requests. I've run all three and set up tracking for each.

Make at least $20k MRR

This shows product-market fit, and gives enough data to judge whether paid search makes sense.

Keep customers long enough to pay back

If churn is too high, customers won't stay long enough to pay back what it cost to acquire them.

Pre-revenue, or hoping ads will find product-market fit for you? I'm probably not the right hire yet.

Why founders hire me and why they stay

You keep control of your account, your data and your contract.

  • Results, reported in MRR

    Every campaign is reported on weekly, fortnightly or monthly, with MRR and pipeline data.

  • You own the account

    Campaigns run in your own Google Ads account, on your card. If we stop working together, everything stays with you.

  • Tracking built by hand

    I write the tracking myself, so paid sign-ups and their value flow back into Google Ads. The dataLayer and UTM tools on this site are ones I built.

  • No lock-in contracts

    Month-to-month, from $2,000.

  • Published in the PPC press

    Search Engine Journal, PPC Hero, Optmyzr and PPC Chat.

  • References on request

    Talk to a current client before you sign.

What I'm asked by most SaaS founders

Couldn't find an answer?

Book a call and ask me directly.

Before we work together, I look at your sign-up to paid rate, customer lifetime value and target payback, and compare them with what clicks cost for your keywords. That shows what the campaigns need to hit to be profitable, and how realistic it is. If the numbers don't work, I'll tell you on the call. If they do, the same numbers become the targets I report against.

You talk to me, not a sales rep. You don't need to give me access to your Google Ads account. Rough figures for revenue per customer, sign-up to paid rate and current ad spend are enough.

By the end you'll get a go or no-go on paid search. If it isn't a fit yet, I'll say so and explain what would need to change.

Two parts. My management fee starts at $2,000 a month. Your ad spend is paid to Google directly, on your own card.

Most of my clients start with $5,000 to $10,000 a month in ad spend and scale up once results come in. The right amount depends on your sign-up to paid rate, customer lifetime value and target payback, and I'll size it with you on the call.

Me. From the first call to the weekly reports, you deal with me. There are no account managers, juniors or offshore staff on your account.

I've worked in paid media for 8+ years across 85+ verticals, in agencies, as a freelancer and in my own businesses. I keep a small client list on purpose, so your account gets real hours from the person who built it.

Most accounts have campaigns live within 7 days of onboarding. That includes the tracking, so trials, demos and paid customers are reported back to Google Ads from the start.

There are no lock-in contracts. It's month-to-month. Campaigns run in your own Google Ads account, on your card, so if we stop working together everything stays with you.

We agree the targets before you sign or pay anything, usually cost per trial or demo, cost per paying customer and months to payback. My reports are written against those. I can't guarantee results (no one can), but I'll make sure your campaigns have every chance of success.

Often, yes. But the cost of a click doesn't matter on its own. What matters is whether more revenue comes back than you spend. Search is competitive because it works. I've run accounts with clicks over $100 that stayed profitable.

Ready to get more customers for your SaaS?

Book in a call and I'll show you how I'd scale your acquisition with Google Ads for your product.

Free 15-min strategy call · No commitment

“Hiring Mitch has been one of the best decisions I've made for my business this year.”
Jordon Chavis

Jordon Chavis

Founder, Forgematic