B2B SaaS · 3 min read
How I doubled high-quality sign-ups for a B2B SaaS
How keyword refinement and high-quality conversion uploads more than doubled high-rated sign-ups while reducing CPA.
Client results, measured in MRR and payback
Each case study shows where the account started, what I changed, and what it produced in trials, pipeline and new MRR.
Each account, from start to result
The starting point, the changes I made, and the numbers that came out of them. Where the client allows it, screenshots come straight from the Google Ads account.
B2B AI SaaS · 3 min read
$2,219 in new MRR in 30 days, with a 2.89-month payback
A B2B AI SaaS account generated fast, efficient growth by prioritizing high-intent acquisition and disciplined non-branded keyword execution.
B2B SaaS
$3,664 in new MRR per month from non-branded terms
How a B2B SaaS account scaled non-branded acquisition and generated $3,664 in new monthly recurring revenue while maintaining efficient payback.
“He was very proactive in keeping tabs on our ad programs, making great recommendations, and we've driven several million dollars in ARR because of him.”
Natasha
Marketing, Nooks
The average client stays more than 12 months (I don't have any lock-in contracts to keep them here).
How results are measured and what's left out
Each case study on this page uses the numbers your finance team already tracks. Your reports will use the same ones.
New MRR
Revenue from new customers who came through paid search, tracked from the click through to Stripe or your CRM.
Months to payback
How long it takes a customer to earn back what it cost to acquire them. This decides whether we scale.
Pipeline and sign-up quality
For sales-led products: qualified demos and opportunities, not raw form fills.
Trials and sign-ups
Counted, then followed through to paid. A trial that never converts isn't a result.
Clicks, CTR and impressions
Kept in the appendix. Useful for diagnosing an account, not for judging it.
What clients say about the results
Short excerpts, word for word, from founders and marketing leads.
"Mitch is super competent and most importantly produces results. My campaigns are at a 4x ROAS!!"
Cathy Paraggio
Owner, NoNetz
"Hiring Mitch has been one of the best decisions I've made for my business this year. Mitch's ability to diagnose wasted ad spend, understand new industries, and make suggestions to lower costs has really helped."
Jordon Chavis
Founder, Forgematic
"From the minute we started the project, the in-depth research that was put into it impressed me. Off the bat performance was strong. Amazing team, amazing results."
Bob Thompson
Owner, Biosol Organics
"It's been a true pleasure working with Mitch. We are delighted with the landing page delivered, specifically the attention to detail, quick turnaround times, and great communication."
Menachem Ani
Founder, JXT Group
"Mitch is super competent and most importantly produces results. My campaigns are at a 4x ROAS!!"
Cathy Paraggio
Owner, NoNetz
"Hiring Mitch has been one of the best decisions I've made for my business this year. Mitch's ability to diagnose wasted ad spend, understand new industries, and make suggestions to lower costs has really helped."
Jordon Chavis
Founder, Forgematic
"From the minute we started the project, the in-depth research that was put into it impressed me. Off the bat performance was strong. Amazing team, amazing results."
Bob Thompson
Owner, Biosol Organics
"It's been a true pleasure working with Mitch. We are delighted with the landing page delivered, specifically the attention to detail, quick turnaround times, and great communication."
Menachem Ani
Founder, JXT Group
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