"Not only was he able to deliver paying customers below our target cost per acquisition, but he is incredible at helping us stay on top of what's going on in the account."
Olly
Founder
LinkedIn Ads for SaaS,
built for pipeline,
not form fills.
LinkedIn is the one place you can target buyers by company, job function and seniority. Clicks are expensive, so I aim spend at the accounts that can buy, track every lead into your CRM, and judge it on pipeline.
- No account managers. The person on the call runs your account.
- Conversions tied to trial, demo and paid, then reported as MRR and payback.
- I'm in your Slack channel, so you message me directly and changes go live ASAP.
15 minutes with me, not a sales rep. You'll leave with a go or no-go on LinkedIn Ads.
- "Amazing results."
- "My campaigns are at a 4x ROAS!!"
- "He really takes charge and gets stuff done."
- "A game-changer for our startup."
- "Knows Google Ads really well and he is super responsive."
- "Stellar results, unachievable through previous managers."
- "One of the best decisions I've made for my business this year."
- "So many headaches solved at once!"
- "Went above and beyond to make sure we were happy."
- "Attention to detail, quick turnaround times."
The average client stays more than 12 months(I don't have any lock-in contracts to keep them here).
Where SaaS LinkedIn budgets leakand how I close each one.
LinkedIn's defaults are built to spend your budget. Each one below costs more per click than anywhere else.
Default settings left on
Audience Expansion and the LinkedIn Audience Network are switched on for new campaigns, which spreads budget beyond your targeting. I turn both off until the core audience is proven.
Targeting by job title alone
Titles mean different things at different companies. I combine job function, seniority and your target account list, then check the demographics report for who saw the ads.
Counting form fills as wins
Lead Gen Forms make submitting easy, so lead counts look great and quality often doesn't. I sync leads to your CRM and judge campaigns on qualified pipeline.
Accepting suggested bids
LinkedIn's suggested bids and maximum delivery are tuned to spend. On a small B2B audience I start with manual or capped bids, and loosen them once the data supports it.
Tracking stops at the lead
Without the Insight Tag and the Conversions API sending CRM stages back, LinkedIn can't see which leads became customers, and neither can you.
"From the minute we started the project, the in-depth research that was put into it impressed me. Off the bat performance was strong. Amazing team, amazing results."
Your first90 days.
LinkedIn needs a clear buyer and a sales process behind it. If your deal size can't carry its click costs, you'll hear it in week one.
01
Auditbefore any new spend
Your account, audiences and deal economics, checked against what LinkedIn clicks cost in your market.
02
Trackingall the way to pipeline
Insight Tag plus Conversions API, with lead, opportunity and closed-won stages sent back from your CRM.
03
Launchto your best accounts
Tight audiences built from job function, seniority and account lists, with several offers and formats live from day one.
04
Iterateand report in pipeline
Weekly audience and creative reviews, budget moved toward the campaigns that create opportunities, and a report in pipeline and MRR.
"Mitch has been incredible to work with. Explained difficult concepts clearly and went above and beyond to make sure we were happy. Will definitely work with him again!"
The campaigns I run,aimed at accounts that can buy.
A few tight campaigns, not one per persona. This is the usual setup, and when each part earns its budget.
Target account campaigns
Sponsored content shown only to the companies on your list, filtered by job function and seniority. Most of the budget goes here.
Thought leader ads
Your founder's or team's best posts, promoted to the same audience. They often cost less per click and get read as content, not ads.
Document and video ads
Reports, benchmarks and short demos that build familiarity with buyers who aren't ready for a call yet.
Lead Gen Forms
Added when your CRM and sales team can follow up within hours. Without that, cheap leads go cold and look like a failed channel.
Retargeting
Video viewers, form openers and site visitors from target accounts. Capped, so it doesn't take credit for demos that would have happened anyway.
"Mitch is a fantastic PPC marketer. He is a no-nonsense, straight-to-the-point marketer who really delivered for us on our campaign. I highly recommend working with him!"
When LinkedIn isthe right channel.
LinkedIn is expensive per click and precise about who sees the ad. It suits SaaS when:
A good fit
- You sell B2B and can name the job functions and company types that buy
- Your deal size is large enough to carry clicks that cost several times Google's
- There's a sales team or demo flow to follow up on leads quickly
Not yet
- A low-priced self-serve plan, where LinkedIn clicks rarely pay back
- Consumer products, or buyers you can't describe by job or company
- You're pre-revenue or still finding product-market fit
If Google or Meta would get you there for less, I'll say so on the call.
One monthly fee,no lock-in.
LinkedIn Ads management is priced the same as every channel I run. Month-to-month, cancel with 7 days' notice.
Growth
$2,000/mo
Up to $25,000/month in ad spend
Scale
Custom
$25,000+/month in ad spend
Both plans include
- End-to-end campaign setup
- Direct communication via Slack
- Transparent reporting with custom dashboards
- Shared access to every project task
- No lock-in contracts or minimum terms
All prices in USD. Ad spend is paid to LinkedIn directly, separately from my fee.
Talk to a current client before you sign
Founders and marketers,on the record.
Want the same for your SaaS?
I'll tell you on the call whether LinkedIn Ads will work for you, and what it would take.
LinkedIn Adsquestions from SaaS founders.
For B2B SaaS with a decent deal size, often yes. No other platform lets you target by company, job function and seniority this precisely. For low-priced self-serve products, the click costs usually don't pay back, and I'll tell you if that's you.
Enough to reach your target accounts several times a month, which depends on how many there are and what clicks cost in your market. I work the number out from your audience size, deal value and close rate in the fit check.
Both have a place. Lead Gen Forms convert better but bring more low-intent leads, so they only work when your CRM and sales follow-up are fast. Landing pages bring fewer, warmer leads. I usually test both and judge them on pipeline.
Promoted posts from a person's profile rather than your company page, usually the founder's. They read like content, so they tend to get more engagement and cheaper clicks than standard sponsored posts.
If people already search for your category, Google usually comes first because it captures demand that exists. LinkedIn suits products whose buyers you can name but who aren't searching yet. When I run both, Google is usually the base.
You do. Campaigns run in your own LinkedIn Campaign Manager account, on your card. If we stop working together, everything stays with you.
Couldn't find an answer?
Book a call and ask me directly.
Ready to get more customersfor your SaaS?
Book a call and I'll tell you whether your deal size can carry LinkedIn, and which accounts I'd target first.
You'll talk to me, not a sales rep · Free · No commitment