Sponsored cards appear below ChatGPT's answers, labelled and kept separate from the answer itself. They're matched to the topic and intent of the conversation, which advertisers guide with context hints rather than keywords.
ChatGPT ads for SaaS, measured from day one
People ask ChatGPT which tool to buy, and sponsored cards now sit under those answers. I set up the campaigns, context hints and conversion tracking, then judge them on trials and new MRR like every other channel.
The average client stays more than 12 months (I don't have any lock-in contracts to keep them here).
The same measurement, proven on Google Ads
ChatGPT ads are new, so nobody has a long track record on them yet, including me. These results are from Google Ads, where I've worked longest. The tracking and reporting behind them carries straight over.
B2B AI SaaS · built from scratch
$2,219
New MRR in the first 30 days
With a 2.89-month payback.
Read the case studyB2B SaaS · freemium
$3,664
New MRR per month
From non-branded search terms.
Read the case studyB2B SaaS · sales-led
2x
B2B pipeline, doubled
In under 2 months.
Read the case study
Clients stay unnamed under NDA. Each result links to its full case study.
“We would highly recommend this team to any SaaS business serious about paid growth.”
Dave Batchelor
Co-Founder, DialMyCalls
Where early ChatGPT ad budgets leakand how I close each one
It's a new channel, so the mistakes are new too. These are the ones I see most.
No conversion tracking
Without the pixel and Conversions API, ChatGPT gets judged on clicks. I set up both before launch and send trial and paid events, so it's judged on customers.
Context hints written like keywords
ChatGPT matches ads to the conversation, not to exact phrases. A pasted keyword list misses the questions buyers actually ask. I write hints around real buyer scenarios.
Ads that ignore the answer above them
Your ad sits under a reply the person just read. Generic claims get skipped. I write ads that pick up where the answer leaves off.
Judging it on last click
Someone might see you in ChatGPT and sign up days later from Google. I report on blended new MRR and watch branded search for lift, not just in-platform conversions.
Testing before the basics work
If your site and trial don't convert search traffic, they won't convert ChatGPT traffic either. I check the funnel before putting money into a new channel.
“From the minute we started the project, the in-depth research that was put into it impressed me. Off the bat performance was strong. Amazing team, amazing results.”
Bob Thompson
Owner, Biosol Organics
Your first 90 days
A new channel needs a test budget and a clear bar for success. We agree on both before anything goes live.
01Fit check
Whether your buyers ask ChatGPT about your category, and what a trial or customer can cost while still paying back.
02Tracking
Pixel and Conversions API, with trial, paid and MRR events sent from your app, CRM or Stripe.
03Test
A contained budget, context hints built around real buyer questions, and several ad angles.
04Decide
Scale what pays back and cut what doesn't, with a report in MRR. If it isn't working, you'll hear it from me first.
“Mitch has been incredible to work with. Explained difficult concepts clearly and went above and beyond to make sure we were happy. Will definitely work with him again!”
Matt Robinson
Co-Founder, Live Tourney
What I set up
The platform is young and the options are still few. This is how I use what's there.
Conversation-matched ads
Sponsored cards under answers about your category, the problem you solve or your competitors, guided by context hints.
Pixel and Conversions API
Server-side events, so trials and paid subscriptions count even when they happen days after the click.
Conversion bidding
Bids aimed at trials and paid subscriptions, fed by the pixel and Conversions API, so spend follows customers rather than clicks.
Ad and hint testing
New angles and buyer scenarios tested against the current best, with losers cut quickly.
“Mitch is a fantastic PPC marketer. He is a no-nonsense, straight-to-the-point marketer who really delivered for us on our campaign. I highly recommend working with him!”
Sunny Jain
CEO, A&J Education
When ChatGPT ads are worth testing
It's early. A test makes sense when:
A good fit
- Buyers research tools in your category by asking questions
- Search ads already work, so there's a baseline to compare against
- You can set aside a test budget without needing it back next month
- You make at least $20k MRR, so there's enough data to learn from
Not yet
- Google Ads isn't working yet (that's the better place to start)
- You're pre-revenue or still finding product-market fit
- You need guaranteed volume this quarter
If it's too early for you, I'll say so and tell you what to watch for.
One monthly fee, no lock-in
ChatGPT Ads management is priced the same as every channel I run. Month-to-month, cancel with 7 days' notice.
Growth
$2,000/mo
Up to $25,000/month in ad spend
Scale
Custom
$25,000+/month in ad spend
Both plans include
- End-to-end campaign setup
- Direct communication via Slack
- Transparent reporting with custom dashboards
- Shared access to every project task
- No lock-in contracts or minimum terms
All prices in USD. Ad spend is paid to OpenAI directly, separately from my fee.
Don't take our word for it
What happens when paid ads actually work.
"Mitch is super competent and most importantly produces results. My campaigns are at a 4x ROAS!!"
Cathy Paraggio
Owner, NoNetz
"Hiring Mitch has been one of the best decisions I've made for my business this year. Mitch's ability to diagnose wasted ad spend, understand new industries, and make suggestions to lower costs has really helped."
Jordon Chavis
Founder, Forgematic
"It's been a true pleasure working with Mitch. We are delighted with the landing page delivered, specifically the attention to detail, quick turnaround times, and great communication."
Menachem Ani
Founder, JXT Group
"Responsiveness was amazing and we were able to get everything resolved. Shoulda just paid Mitch to start with... so many headaches solved at once!"
Lachlan Thompson
Owner, Social Slingshot
"Mitch is super competent and most importantly produces results. My campaigns are at a 4x ROAS!!"
Cathy Paraggio
Owner, NoNetz
"Hiring Mitch has been one of the best decisions I've made for my business this year. Mitch's ability to diagnose wasted ad spend, understand new industries, and make suggestions to lower costs has really helped."
Jordon Chavis
Founder, Forgematic
"It's been a true pleasure working with Mitch. We are delighted with the landing page delivered, specifically the attention to detail, quick turnaround times, and great communication."
Menachem Ani
Founder, JXT Group
"Responsiveness was amazing and we were able to get everything resolved. Shoulda just paid Mitch to start with... so many headaches solved at once!"
Lachlan Thompson
Owner, Social Slingshot
ChatGPT ads questions from SaaS founders
Couldn't find an answer?
Book a call and ask me directly.
No. Ads are kept separate from answers, so you can't buy your way into the reply. Showing up in the answer itself is a different job, closer to SEO.
Yes. There's a pixel and a Conversions API. I send trial, paid and MRR events so the channel is judged on customers, not clicks. Reporting is aggregated, so you won't see individual conversations.
Enough to get a meaningful number of trials within a month or two at the click costs we see. I size it from your trial-to-paid rate and target payback, so we know in advance what success looks like.
For some SaaS companies, yes. If search isn't working yet, start there. If it is, a contained test now means you learn the channel before it gets crowded.
You do. Campaigns run in your own ChatGPT ads account, on your card. If we stop working together, everything stays with you.
Ready to get more customers for your SaaS?
Book a call and I'll tell you whether ChatGPT ads make sense for your product, and what I'd test first.
Free 15-min strategy call · No commitment